The Power of Product Bundling: How to Increase Your Average Order Value on Shopify

Every merchant wants customers to spend a little more each time they buy. The simplest way to do that isn’t by slashing prices or constantly running promotions - it’s by bundling products together in ways that make sense for your customers.

Bundling works because it gives people value, convenience, and inspiration all at once. Instead of buying a single item, they get a complete experience. And for you, that means a higher average order value without needing to attract new customers.

Why bundling works so well

Psychologically, bundling taps into a few customer instincts:

• It feels like better value when products are grouped together at a small discount.

• It simplifies decision-making. Instead of thinking through multiple options, customers can just say yes to a ready-made set.

• It creates excitement - customers feel they’re getting something curated or special.

Think about the last time you bought a “meal deal” from a supermarket. You didn’t plan to get a drink and snack, but once they were bundled with the sandwich, the choice felt obvious. The same principle works for independent merchants.

Types of bundles you can use

There’s no single way to bundle - here are some of the most common approaches:

• Pure bundle: Only available as a set, like a 12-pack of craft beers.

• Mixed bundle: A combination of different items, such as a coffee beans + grinder + mug starter kit.

• Buy one, get one (BOGO): Classic “buy 2 loaves, get 1 free” deals.

• Gift bundle: Seasonal or themed sets, like “Mother’s Day Brunch Box” from a local bakery.

• Subscription-style bundle: A rotating selection that changes regularly, perfect for coffee roasters or farm shops.

Each has its place. Pure bundles are great for efficiency, mixed bundles are perfect for adding value, and gift bundles make you the go-to for special occasions.

Bundling for food and beverage merchants

This is where bundling really shines. Food and beverage products are naturally suited to being grouped:

• A coffee roaster can sell “The Barista Starter Kit” with beans, filters, and a French press.

• A bakery can put together a “Weekend Breakfast Bundle” with pastries, a loaf of sourdough, and fresh juice.

• A brewery can offer a “Tasting Flight at Home” box with four seasonal beers and suggested food pairings.

• A deli can create a “Picnic Pack” with cheese, crackers, and charcuterie.

These aren’t just bigger baskets - they’re experiences. Customers feel like they’re treating themselves or buying something gift-worthy, and you’ve increased order value without any hard sell.

Bundling is one of the most powerful yet underused strategies on Shopify. It works because it makes life easier for your customers while boosting your revenue. Whether it’s a simple two-item pairing or a carefully curated seasonal box, bundling turns everyday products into something special.

If you’re not already experimenting with bundles, now’s the time to start. With a little creativity, you’ll see both happier customers and healthier order values.